Advertising apparatus.



c. NEWMAN. ADVERTISING APPARATUS.

APPLICATION FILED JAN. 2, 190B.

Patented May 11, 1909.

3 SHEETS-SHEET 1.

C. NEWMAN ADVERTISING APPARATUS. APPLICATION FILED JAN. 2, 1908. 921,560; Patented May 11, 1909.

3 SHEETS-SHEET 2.

U. NEWMAN.

ADVERTISING APPARATUS.

APPLICATION IILED 1111. 2, 1908.

921,560, Patented 1131111909.

3 BHEETB SHEET 3.

UNITED STATES PATENT onnron.

CHARLES NEWMAN, OF SYDNEY, NEW SOUTH WALES, AUSTRALIA.

ADVERTISING APPARATUS.

Application filed January 2, 1908.

To all whom it may concern:

Be it known that- 1, CHARLES NEWMAN, a subject of the King of Great Britain and Ireland, and resident of Crown street, Sydney, in the State of New South Wales, Commonwealth of Australia, have invented new and useful Improvements in Advertising Apparatus, of which the following is a specification.

This invention relates to an apparatus for displaying advertisements, pictorial views and the like upon an endless screen with which may be associated illuminating devices. An electric motor or water motor or other convenient source of power is used for the purpose of moving the screen around a system of rollers in order that each panel of it containing an advertisement or picture will be exhibited serially.

In the accompanying drawingsFigure l is a top plan view of my invention, with the cover removed. Fig. 2 is a side elevation of the same, the inclosing casing being shown in section. Fig. 3 is a front elevation of the same with the face of the box removed and the bands removed from the rollers. Fig. 4 is a cross section taken through the illuminating barrel. Fig. 5 is a longitudinal-section of one end of said barrel. Fig. 6 is a plan view showing two panels of the advertising band joined together. Fig. 7 is a perspective view of one of said panels detached. Fig. 8 is a top plan view of one corner of the apparatus, showing the rollers provided with guiding flanges. Fig. 9 is a cross section of a modified form of illuminating barrel, and Fig. 10 is a broken side view of the tension device.

The casing consists of a simple box frame to provide bearings for the various rollers, as shown in Fig. 3, and formed with an open face which may be glazed and ornamented. The shell of the case is made large enough to cover the driving rollers which overhang the frames as shown in Fig. 4. All the rollers are set horizontally and at right angles to the sides of the box.

A represents the main carrying rollers, which may be either cylindrical, as shown in Fig. 1, or provided with guide flanges 4 at their ends, as shown in Fig. 9.

B, C, D and E are outside fall rollers, and b, 0, cl and e inside fall rollers. The latter are made of smaller diameter than the former so that the band will run over them in zigzag series as shown without rubbing. The fall of the band F is carried over a tension roller Specification of Letters Patent.

Patented May 11, 1909.

Serial No. 408,893.

G, the bearing blocks H in which the roller is mounted being arranged to slide in the guides h in the framing.

K is a tension weight hung to the axle of the roller G by links 7c; this weight K (or there -may be several such weights) may be set in position along the bar L carried by the links 7c so as to Weight the roller Gin such a way as to secure true running of the band F thereon and on the other rollers. The band F is moved by rotating the roller A or both rollers A by means of gearing from an electric motor or other source of power. The band F is made up of a number of connected sections as shown in Figs. 7 and 8. Each of these consists of a panel of fabric treated to make it pervious to light and having rinted on it an advertisement or picture. T 1e horizontal edges of these panels are snipped and the tags turned over and sewed to form loops reversely arranged. The contiguous panels are brought edge to edge and the loops placed in alinement and bars or wooden pins inserted through them to lock the panels together. The connection of the panels in this way forms an effective continuous band which works freely over the rollers and facilitates the removal of particular panels and the insertion of others as occasion requires. All the rollers other than the main rollers A may be formed with end flanges to prevent overrunning of the anels, but it is found that the adjustment of the tension weights K is usually sufficient for this purpose. The rollers, as well as the lights, are mounted in a braced frame (Fig. 3) which also carries the guides h.

The illuminator rollers M and N carry a continuous transformation band 0 of light pervious material close up to but not in contact with the exhibiting face of the band F rearward of the window. This band 0 may be banded or colored or figured so that as the rollers M are rotated to make it pass by the exhibiting surface of the band F it will vary the appearance of same by making the let tering or figures thereon appear to suffer constant change. A bank of incandescent lamps P with reflectors is arranged between the rollers M to direct light forward through the bands 0 and F.

In substitution for the illuminating device consisting of the rollers M, band 0, and lamp bank P, there may be used one or more light f barrels consisting of a rotary tube or tubes 1 containing incandescent lights 2 within them and barred or figured externally. The barrel may be composed of plates 3 having slats of mica, glass or other translucent material secured thereto, as shown in Figs. 5 and 6, or the barrel may be cylindrical, as shown in Fig. 10. As many of these barrels are arranged rearward of the exhibiting portion of the band F as will be necessary for its effective illumination at night time.

It is of course unnecessary to provide arti-f ficial light for daylight exhibition in which case the anterior screen 0 is non effective as only the characters ainted or printed on the main screen F will be visible by reflected light.

hat I claim as my invention and desire to secure by Letters Patent is In an advertising apparatus, the combination of an open front casing, carrying rollers above and below the opening in said casing, fall rollers, a braced frame supporting said rollers and provided with guides, a movable endless translucent band passing zigzag over said rollers, journal blocks adapted to slide on said guides, a roller j ournaled in said blocks and engaging said band, a bar mounted parallel to said latter roller and supported on the journals thereof, and a longitudinally adjustable weight mounted on said bar for exerting tension on said latter roller.

In testimony whereof I have signed my name to this specification in the presence of two subscribing witnesses.

CHARLES NEWMAN. 

